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Why it's Called Black Friday

Because it's a black day for the local high street, that's why. Black Friday may as well not exist in our market towns. There's certainly scant evidence of it in Rhuthun/Ruthin, with only two town centre shop partaking. For all the talk of small traders being the salvation of the high street, it is to the large stores and online retailers we turn. There's nothing in Rhuthun that could count as anything remotely of interest to those out for a black Friday bargain. There's nothing to sell. That, in itself, tells us the town has become unsustainable—we *have* to look elsewhere for what we want or need.

Since no one has yet found a way of spending their money twice, once it's gone, it's gone, which, after black Friday's binge shopping, leaves Rhuthun and towns like it in even more of a precarious position than previously thought.

The first mention of black Friday was on Amazon's November 2010 website. Note the "proper" watches and the most wished for product, the Kindle

In the UK, black Friday started in 2010, thanks to Amazon. No one really noticed. Then, in 2013—just five years ago—Asda took it up. After that, in 2014, the rest as they say is history. Pundits are predicting that black Friday will soon eclipse the "traditional" Boxing Day sales. Traditional? These are no older than 25 years. Here, again, Rhuthun cannot compete and even Tesco remains resolutely shut on Boxing Day (and, for the town, that's the case for much of Christmas week, as well). The town goes quiet which, in a way, is nice. It's rather like things used to be, with January sales starting in January.

The year before and the only mention of the word "black" among powerballs and Wii games was a reference to a dress

We're back to being unable to spend our money twice, again. Once it's gone, it's gone. You could say the same about the high street.

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