Lights
Rhuthun’s new Christmas lights went up last week, considerably earlier than in previous years. How splendid they will look! Because they are smaller and because they don’t drape across the street any more, they’re now spread throughout the town on available lamp columns, including to the far reaches of Well and Clwyd Streets. This is a significant investment in the town and one that will give it a classic Christmas look and feel.
The lights are actually part of a branding exercise that aims to market Rhuthun in a different way this Christmas...
Action
This year, there’s a change of emphasis in marketing Rhuthun as a choice Christmas shopping venue. The town’s marketing team has learnt from the criticisms of 2007’s Nadolig Rhuthun. You may recall that Nadolig Rhuthun focused on the last weekend before Christmas and some greeted it with concern.
This time, the focus is much earlier. The reasoning is that those people in Rhuthun right up to the wire will probably be here anyway, marketing effort or not. And if someone does wish to dash off to add to the chaos in Chester, nothing will stop them. Not even a brief moment of insanity.
Why not, then, try to encourage more spend beforehand? Rhuthun’s marketing focus therefore begins on 5th December 2008, in just 18 days’ time. This is a Friday and is the day the lights go live. Shops remain open till 8 p.m. Currently, about 25 are planning to open but expect more to join. It’s said they’ve engaged a brass band to play carols on the Square. The weather’s been a major determinant over the last two years. What can we expect this time?
The marketing focus also links nicely with the end of the year Christmas Produce Market, on Saturday 6th December 2008.
Participating shops will offer 10 per cent reductions upon production of a voucher in November’s Coast & Country Living and in two forthcoming editions of the Free Press. Some restrictions may apply. The discount’s available both during Friday evening and on Saturday and that’s in addition to the £5 Ysgol Brynhyfryd ticket valid for 10 per cent off at about 40 traders currently available till the end of November 2008.
If you need any further incentive to shop in Rhuthun this Christmas, we understand that car parking in town will be free of charge on that Saturday (parking after 5 p.m. on Friday is already free).
Conclusion?
No one should write Christmas in Rhuthun off this year. There's a coherent and well thought out marketing strategy that focuses on Rhuthun's particular strengths. A regional media feature aims to attract people from outside the town. Meanwhile, those of us *inside* the town can help support this refocused Christmas campaign, to show our solidarity with traders who’ve had a tough year.
Anrheg Nadolig Rhuthun/Ruthin Chrsitmas Present 2008 Campaign
Rhuthun’s new Christmas lights went up last week, considerably earlier than in previous years. How splendid they will look! Because they are smaller and because they don’t drape across the street any more, they’re now spread throughout the town on available lamp columns, including to the far reaches of Well and Clwyd Streets. This is a significant investment in the town and one that will give it a classic Christmas look and feel.
The lights are actually part of a branding exercise that aims to market Rhuthun in a different way this Christmas...Action
This year, there’s a change of emphasis in marketing Rhuthun as a choice Christmas shopping venue. The town’s marketing team has learnt from the criticisms of 2007’s Nadolig Rhuthun. You may recall that Nadolig Rhuthun focused on the last weekend before Christmas and some greeted it with concern.
This time, the focus is much earlier. The reasoning is that those people in Rhuthun right up to the wire will probably be here anyway, marketing effort or not. And if someone does wish to dash off to add to the chaos in Chester, nothing will stop them. Not even a brief moment of insanity.Why not, then, try to encourage more spend beforehand? Rhuthun’s marketing focus therefore begins on 5th December 2008, in just 18 days’ time. This is a Friday and is the day the lights go live. Shops remain open till 8 p.m. Currently, about 25 are planning to open but expect more to join. It’s said they’ve engaged a brass band to play carols on the Square. The weather’s been a major determinant over the last two years. What can we expect this time?
The marketing focus also links nicely with the end of the year Christmas Produce Market, on Saturday 6th December 2008.
Participating shops will offer 10 per cent reductions upon production of a voucher in November’s Coast & Country Living and in two forthcoming editions of the Free Press. Some restrictions may apply. The discount’s available both during Friday evening and on Saturday and that’s in addition to the £5 Ysgol Brynhyfryd ticket valid for 10 per cent off at about 40 traders currently available till the end of November 2008.
If you need any further incentive to shop in Rhuthun this Christmas, we understand that car parking in town will be free of charge on that Saturday (parking after 5 p.m. on Friday is already free).
Conclusion?
No one should write Christmas in Rhuthun off this year. There's a coherent and well thought out marketing strategy that focuses on Rhuthun's particular strengths. A regional media feature aims to attract people from outside the town. Meanwhile, those of us *inside* the town can help support this refocused Christmas campaign, to show our solidarity with traders who’ve had a tough year.
Anrheg Nadolig Rhuthun/Ruthin Chrsitmas Present 2008 Campaign