No doubt, Tesco will be encouraging us all to opt into its Clubcard scheme. There’s a potential 12,000 people in Rhuthun/Ruthin and its rural hinterland to entice.
Each time you shop, the till operatives will ask if you (a) have a Clubcard [supplementary question if answer “no”, would you like one?] and (b) are you collecting computers for schools vouchers.
Each time you shop, the till operatives will ask if you (a) have a Clubcard [supplementary question if answer “no”, would you like one?] and (b) are you collecting computers for schools vouchers.
The Tesco Clubcard earns you points to redeem at Tesco. Tesco will also send money-off vouchers based on your existing buying habits.
Clubcard is recognised as the best thing since Green Shield Stamps. To Tesco, at any rate.
It can allow Tesco to target the customer carefully with vouchers as it builds up an understanding of your shopping, a map of your personal habits, if you will. Your purchases will reveal so much about you – your age and that of your family, whether you are organically minded, a convenience food junky, a grazer.
Heck, Tesco will even know how often you have sex – if you buy condoms.
Your Tesco profile will reportedly classify you according to ten categories:
- Your own worth & wealth
- Whether you are "time poor"
- Your travel habits
- How you respond to promotions
- Your charitable disposition
- Your environmental outlook
- Your credit worthiness
- Your lifestyle
- Your dispositions and behaviours
- Whether you are adventuresome
To be concluded